Protecting what matters and giving courage
Insurance brand does not have to be protective and gentle. Security, that we provide, also gives people confidence, determination to move forward. Compensa can encourage customers to take on what's important in their lives more confidently because they have a trusted partner behind them.
The main value proposition we create and the promise we make to our customers continue to live on – we protecting what matters. Our daily operations continue to be guided by the values we know well: being trustworthy, going extra mile, driving innovations and bringing simplicity.
The main advantages offered by Compensa
Experience and stability. Compensa is part of the Vienna Insurance Group - which has been operating for almost 200 years, with branches in 30 countries and is one of the largest insurance companies in Central and Eastern Europe.
360º protection. From mandatory civil insurance to investment life insurance, Compensa can offer all the insurance products you could possibly need.
Product novelties. Special insurance for electric cars, insurance for green energy devices, insurance against internet bullying, insurance as assistance service, OncoDrop - innovations are being developed to reflect modern everyday life.
Character of a brand
While the brands of insurance market players are quite different in character, the most common archetype is that of the „Caregiver” - soothing, promising all-round care. We do believe that the HERO archetype would help „Compensa“ to stand out among the competitors.
HERO:
· energetic and determined character;
· empowers to act boldly in the world;
· fights againts weakness, vulnerability and fear;
· fights for and defends the weak, removing barriers and obstacles.
The hero's communication must create an impression of strength, determination, energy. Therefore, the visual language of the hero uses bright colors, strong fonts, photographs showing movement and travel, metaphorical representations of challenges, victories and achievements.
The tone in the messages is optimistic, encouraging and empowering - the hero encourages and empowers others to trust and act, to not be afraid to dream and to strive for their goals.
Logo
Logo structure
The logo consists of the name, the symbol, a dash, and a legend. The logo can only be used with all the elements present.
Minimum logo size
The minimum size of the logo is 25 mm in print and 140 px in digital media. Smaller logos can be illegible.
Logo buffer area
To ensure the legibility of the logo, its buffer area must be free from any other graphic elements. The buffer area around the logo is the height of the red dash and the Vienna Insurance Group subtitle.
Logo size
The size of the logo in main formats amounts to 1/4 of the width of the short side of the format. The recommended minimum size of the logo’s margin is the width of one character in the logo.
This rule does not apply with small or custom paste-ups.
Logo proportions
Any enlargement or reduction of the logo must be done to scale.
Logo colours
This is the main original colour of the logo. All external communications use a coloured logo on a white background.
This is the secondary colour of the logo. A white logo on a coloured background can be used for internal communication (such as in presentations, annual reports, banners, and so on).
If the background is light-coloured, and the print does not allow using a coloured logo, a black logo will be used.
If the background is dark, and the print does not allow using a coloured logo, a white logo will be used.
Logo colour coding
Compensa green
HEX #007b34
RGB 0, 123, 52
CMYK 100, 0, 100, 25
PMS PANTONE 356
White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PMS PANTONE White
Red
HEX #ff0000
RGB 255, 0, 0
CMYK 0, 100, 100, 0
PMS PANTONE 485
Black
HEX #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
PMS PANTONE Black 6
Logo position on the layout
Recommended usage of the logo:
Top left or bottom corner – in all layouts.
In the presentations – centre of the compositions, adverstising clips production frames or when because of technical abilities is not possible to use logo on the left hand side.
Logo on a multi-coloured background
When the logo has to be used against a multi-coloured background, the logo will be arranged on the left, at the top or at the bottom of a white graphic element (paste-up).
Logo in social media
Unacceptable uses of the logo
Rearranging the elements of the logo
Tilting the logo
Changing the size of the elements of the logo
Changing the proportions of the logo
Changing the colour of the logo
Using the logo on a background that
does not provide contrast
Using a multi-coloured logo on
a dark background
Using other elements next to the logo
Using the logo on a multi-coloured background
Compensa identity colours
The main colours are used with large areas and for backgrounds.
Compensa green
HEX #007b34
RGB 0, 123, 52
CMYK 100, 0, 100, 25
PMS PANTONE 356
White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PMS PANTONE White
Supplementary colours
The supplementary colours are used in texts.
Dark green
HEX #0f421e
RGB 15, 66, 30
CMYK 90, 45, 100, 55
PMS PANTONE 350
Black
HEX #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
PMS PANTONE Black 6
Secondary colours
Secondary colours are used in graphic elements and in presentations.
Green 1
HEX #60b265
RGB 96, 178, 101
CMYK 65, 0, 75, 0
PMS PANTONE 7489
Green 2
HEX #a5d0ac
RGB 40, 0, 40, 0
CMYK 21, 0, 17, 18
PMS PANTONE 344
Green 3
HEX #d3e8df
RGB 211, 232, 223
CMYK 20, 0, 15, 0
PMS PANTONE 621
Accent colours
Accent colours are used to emphasise important information, such as promotions, special offers, and so on.
Lime green
HEX #c5f716
RGB 197, 247, 22
CMYK 45, 0, 90, 0
PMS PANTONE 368
Red
HEX #ff0000
RGB 255, 0, 0
CMYK 0, 100, 100, 0
PMS PANTONE 485
Orange
HEX #ff5c00
RGB 255, 92, 0
CMYK 0, 70, 100, 0
PMS PANTONE 021
Fonts for external communication and advertising material
"Parafina Bold S" is the primary font of the visual identity, used exclusively in external communication. The font is used for headers in PRINT and ONLINE layouts . It is used only by graphic designers.
"TT Norms Pro Regular" is the primary font of the visual identity, used exclusively in external communication. The font is used for texts blocks in PRINT and ONLINE layouts. It is used only by graphic designers.
"TT Norms Pro Bold" is the primary font of the visual identity, used exclusively in external communication. The font is used to bold texts blocks in PRINT and ONLINE layouts. It is used only by graphic designers.
Fonts for the documents
"Arial Regular" is used in all tools – internal documents, email communication, and presentations.
"Arial Bold" is used in all tools where text needs to be bolded.
Font sizes
This section identifies the recommended font proportions to be observed for the purposes of Compensa’s visual identity.
The size of the font is determined against the size of the main font, X. The levels of fonts scale vis-à-vis one another at a golden ratio of 1:1.333.
These rules apply to all digital and printed formats.
Font colour
Headings against a white background are always written in dark green
Hex #0f421e
RGB 15, 66, 30
CMYK 90, 45, 100, 55
PMS PANTONE 350
Headings against a white background are always written in dark green
Hex #0f421e
RGB 15, 66, 30
CMYK 90, 45, 100, 55
PMS PANTONE 350
Headings against a white background are always written in dark green
Hex #0f421e
RGB 15, 66, 30
CMYK 90, 45, 100, 55
PMS PANTONE 350
Headings against a coloured background are always written in white
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PMS PANTONE White
Main text against a white background is always written in black
Hex #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
PMS PANTONE Black 6
Main text on a coloured background is always written in white
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PMS PANTONE White
A multi-coloured background may not be used with any text.
Graphic element
The graphic element of Compensa consists of the leaf symbols from the Compensa logo. The purpose of this graphic element is to reinforce the recognizability of the Compensa identity.
The visual element of leaves embodies the pursuit of continuous growth and improvement, as well as our forward-looking perspective, ensuring a sense of security and empowering the courage to tackle everything that matters.
Graphic element colours
Dark green
Hex #0f421e
RGB 15, 66, 30
CMYK 90, 45, 100, 55
PMS PANTONE 350
Compensa green
Hex #007b34
RGB 0, 123, 52
CMYK 100, 0, 100, 25
PMS PANTONE 356
Green 1
Hex #60b265
RGB 96, 178, 101
CMYK 65, 0, 75, 0
PMS PANTONE 4789
Green 2
Hex #a5d0ac
RGB 40, 0, 40, 0
CMYK 21, 0, 17, 18
PMS PANTONE 344
Lime green
Hex #c5f716
RGB 197, 247, 22
CMYK 45, 0, 90, 0
PMS PANTONE 368
White
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PMS PANTONE White
Application of the graphic element
The graphic element must always extend beyond the boundaries of the paste-up..
When the paste-up includes a photograph, the graphic element may be used with a space in white.
Icons
Animation
Photographs
Movement and expression: To reinforce the hero archetype, it is recommended to choose photographs where people are not static but captured in action. Movements should appear natural and unrestrained.
Light: To create an impression of naturalness in the photographs, it is recommended to always choose natural lighting.
Colours: To emphasize the hero archetype, it is advisable to choose bright, contrasting colors. It is recommended to avoid dull, dark photographs
Framing: when there is possibility, recommendation is to use not usual framing. Recommendation is to avoid neatly composed layouts.
Mood: The most important aspect is to convey an energetic mood, portraying a sense of freedom and heroism.
Personal accidents Insurance
Casco alternative
Casco Insurance
Casco for electric cars
Travel Insurance
MTPL / Motor Third Party Liability Insurance
House hold Insurance
Renewable energy equipment insurance
Pension insurance
Guaranteed-interest insurance
Health Insurance
Layout structure
01.
The margin area of the layout is to be determined against the width of the logo’s symbol.
The distance between the logo and the heading also equals the width of the logo’s symbol.
The distance between the heading and the copy is half the width of the logo’s symbol.
02.
With ad layouts, information is composed against a white background.
03.
Compensa’s graphic element to be included.
04.
The photograph is inserted beneath the graphic element and the key message.
Ad banners
When it comes to designing online ad banners, the recommended option is to use the available templates that are aligned with the guidelines of Compensa’s visual identity.
Instagram stories layouts
When it comes to designing layouts for stories, the recommended option is to use the available templates that are aligned with the guidelines of Compensa’s visual identity.
Tools such as bringing the photograph to the foreground and having it extend beyond the boundaries of the graphic element can be used depending on the elements of the photograph. The graphic element may not cover the character in the picture. Another possible option is to have the characters fit inside the frame of the graphic element.
Instagram posts layouts
When it comes to designing layouts for social media posts, the recommended option is to use the available templates that are aligned with the guidelines of Compensa’s visual identity.
Facebook cover
Employee account Facebook cover
E-mail signature
Video conference background
Video conference backgrounds are used with applications such as Zoom, Google Meets, Microsoft Teams.
The format of the vignette is 1920 x 1080 px.
Annual financial statements
This diagram shows the distances between the compositional elements in the annual financial statement template, as well as font sizes.
The format of the annual financial statements is A4. It is important to note that the outer margin of the inside pages is 17 mm, the inner margin, 25 mm.
Business cards
The size of a business card is 88.9 x 50.8 mm.
That is the standard size the fits most card holders.
Locked screen vignette
A PowerPoint Presentation example and MASTER template
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